In the beginning...
In early 2011, John and Grant sat down together over lunch to talk about a new business idea. John wanted to make a wood case for his iPhone but his background was in e-commerce, not manufacturing. Grant was an expert in that field so we started working on some prototypes.
It took a lot of work but the first product was launched December 9, 2011. We started selling front and back skins for the iPhone 4, iPad 2 and Kindle Fire. We quickly realized that the iPhone 4 skins were what people really wanted so we focused our efforts on perfecting our product and designing new engravings and inlays.
Expanding and polycarbonate cases
Our original iPhone wood skin was a beautiful product, but it didn't provide enough protection for some of our customers. We started experimenting with how we could combine a protective case with our wood skin. We worked with manufacturers to design a strong, polycarbonate shell that would more fully encase your phone without adding a lot of bulk or weight. We finalized our design in early 2012 and started selling our new Wood + Polycarbonate Cases.
Throughout 2012 we expanded our lineup to include the new iPhone 5. In 2013 we added the Samsung Galaxy S3 and S4, iPad Mini and iPod Touch. In 2014 we added the iPhone 6, iPhone 6 Plus and Samsung Galaxy S5. In 2015 we added the Google Nexus 6, Samsung Galaxy S6 and Galaxy S6 Edge. In 2016 we launched wood cases for the iPhone SE, Galaxy S7 (and S7 edge) and the Nexus 6P.
Release the kraken!
In 2014, after 2 and half years of R&D and prototyping, we released our full solid wood case. This case is made entirely in our shop, entirely from wood. We line the interior with suede to protect your phone and use solid brass buttons to finish it off.
In 2015 we released our Wood Dock + Amp. Plus a ton of other stuff we can't completely remember, 2015 was a crazy year.
2016 brought a ton of changes to Carved. We moved into a new building, a renovated 100yr old dress factory. You can see some photos of it on Instagram and we are working on an album showing the renovation work we had to do. We launched our Seaside Collection, cases made from real shell and mother of pearl. The Seaside Collection has been one of our most popular launches ever! We launched our first couple artist collabs with Kerby Rosanes and Katy Lipscomb. We completely redesigned our Solid Wood Case to be a single piece slide-on style. We also made the INC 500 list of fastest growing companies in America! ...and the year isn't over yet....We launched our redesigned cases for the iPhone 7 & 7 Plus. They were launched the day of the iPhone 7 announcement, September 7, 2016.
We have always been dedicated to providing ridiculously great customer service and we have the customer reviews to prove it. Just read through some of our testimonials and reviews and you will quickly see that we are dedicated to making a quality product and doing whatever we can to take care of our customers.
We are excited about the future and are continually working on new product ideas. We have some new ideas coming this year that we can't wait to perfect and launch. Keep up with what we are doing on Facebook and Instagram.
To all of our customers who have helped us get here today, thank you! We couldn't have done it without you, we are really proud to call you a customer and we hope you'll stick with us for the long haul!